Memoir Professionals: Pay Attention to Income Goals

To make money from memoir work, you must consistently and carefully pay attention to income goals.

Set annual, quarterly and monthly income goals and then create and schedule memoir programs in pursuit of those goals. In your programs, you must not compromise quality, otherwise your word-of-mouth referrals will decline and your program drop-out rate will increase. Concurrent with assuring program quality, you must also push for greater fiscal responsibility. Each product must generate its share–and more–of the income you need to meet your income goals–and ideally exceed them.

As unreasonable and counter-productive as it may seem, many personal historians are reluctant to charge appropriately for their work. This may come from some belief that to care for others we must abandon caring for ourselves. Or, charging to care for someone  is an indication of lack of real caring on our part.

The fact is that, if you do not nurture your income and meet your income goals, you will eventually be out of business and therefore unable to help and care for others. Next year, if you want to be available to work with people to preserve their personal and family stories, you must nurture your income–this is part of running a small business. Without satisfactory income, you will eventually quit memoir work.

Examine your relationship to profit by keeping a money journal. Write for at least two pages at every sitting and do this exercise at least five to seven times in the next month. Become sensitive to your relationship to money and to profit by examining it regularly. Keeping looking for what attitudes and behaviors you need to change to help your bottom line.

Good luck tracking your income–and join me on November 30 for the free tele-class that will get you prospering!

For your FREE 36-page Jumpstart Your Memoir Business Success book, go to

About Denis Ledoux

Denis Ledoux began helping people to turn their memories into memoirs in 1988. Denis was named Lifewriting Professional of the Year by the Association of Personal Historians in 1996. Today, Denis is a writer, educator, teacher, autobiography co-author, memoir-writing coach, editor and publisher. He directs The Memoir Network, an international group of memoir professionals who use his method and materials to help people write lifestories. Denis also offers writing tele-classes and leads memoir writing tele-groups.
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